In honor of our upcoming workshop, I've got a challenge for you this weekend. Are you ready?
Ok, next time you're out grocery shopping make note of a few things.
- Did you choose that product because it was on your list or because it just jumped out at you?
- If it was on your list, why did you choose that one over other options?
- If it's a product that you buy regularly, why do you keep going back?
- Have you ever been tempted to switch? If so, why?
The point of this questioning? To help you realize how big of an impact packaging and appearance can have on your buying decisions. Just last night, my (Jr. Yum Runner) mother almost bought a gelato from Whole Foods just because she liked the pretty packaging. Packaging can make a buyer pick up one product over another. And, even though it's the product that keeps people coming back for more, it's the appearance that can get a person to buy it for the first time.
We'd love to hear some feedback on packaging, so feel free to share any thoughts you have when out shopping.
Have a great weekend!
Ok, next time you're out grocery shopping make note of a few things.
- Did you choose that product because it was on your list or because it just jumped out at you?
- If it was on your list, why did you choose that one over other options?
- If it's a product that you buy regularly, why do you keep going back?
- Have you ever been tempted to switch? If so, why?
The point of this questioning? To help you realize how big of an impact packaging and appearance can have on your buying decisions. Just last night, my (Jr. Yum Runner) mother almost bought a gelato from Whole Foods just because she liked the pretty packaging. Packaging can make a buyer pick up one product over another. And, even though it's the product that keeps people coming back for more, it's the appearance that can get a person to buy it for the first time.
We'd love to hear some feedback on packaging, so feel free to share any thoughts you have when out shopping.
Have a great weekend!
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